Laticrete
Overview
An immersive application that allows users to virtually experience the atmosphere of a stadium engagement
Areas
User testing
Team
Nagasai Vardhan, Betsy Visconti, Krystal Zhang, Mary Honard
Client
Laticrete ↗
So what is Laticrete?
A leading manufacturer of globally proven construction solutions for the building industry
Supplier of high-quality construction materials Their biggest product line is within their tile and stone installation line (including grouts and adhesives)
Goal for the project
#1
Creating a new design to improve the usability of the website
#2
Before moving on to development, they want to test the usability of their prototype
Who are the user personas for the company?
Architects & Designers
Distributors & Contractors
🚨 Diy’ers / home owner
This is the target user group
Key metrics
User study questions
Question 1.
Is the new website easier to use compared
to the old website?
Question 2.
Is the new website preferred by users over
the old website?
What are the participant characteristics?
3 undergrads
3 graduates
No Professional
Experience
Never used
Laticrete product
Test plan Overview
First portion
Background questions
Tile & Stone adhesive background videos
Think-Aloud Practice
For each task
Task Scenarios (Both New and
Old Websites)
Post Task Questions
Last portion
Post Task Questionnaire
Debrief
Tasks
01
Where to buy page
Task performance in terms of time
Scenario for the participant
You live in New Haven, Connecticut, and want to buy materials for your project. Find the nearest store that carries LATICRETE material
Why
Important for contractors, architects or DIY/end-customers to find a store to purchase laticrete (LATICRETE is mostly a business-to-business or B2B model)
Highlight reel from user testing sessions — for the 1st task
User’s Preferences
4/6
Participants preferred the new website
5/6
Participants mentioned that having the map helps them visualize the nearby stores.
2
Participants faced problems with the old website, in finding the search results as they were in the second half of the page
02
Finding product details
Scenario for the participant
You are working on a DIY project for your home. While you are buying things for your project, a friend suggested you buy SPECTRALOCK PRO Premium Grout but you would like to make sure it is available in shades of brown. How would you find that information?
Why
The most common use-case for LATICRETE Customers
Highlight reel from user testing sessions — for the 2nd task
Task performance in terms of time
User’s Preferences
5/6
Participants preferred the new website
1
They performed better on the new prototype. They liked the larger text on the old website. Participant wasn’t zoomed in
03
Customer support
Scenario for the participant
Imagine you are a store owner and you have questions about ordering materials in larger quantities. See if you can speak with a representative
Why
Distinguish themselves from their competitors with 24/7 customer service on their products
Highlight reel from user testing sessions — for the 3rd task
Task performance in terms of time
User’s Preferences
3/6
Participants preferred the new website
Contact us popup
⅚ participants ‘x’ed it out frequently but didn’t realize what the content was
So what’s the overall preference?
2 participants preferred the old design
had difficulties with the prototype due to software limitations
Insights
0%
Participants thought the new design was difficult to use
62%
Participants thought the old design was difficult to use
12%
Participants thought the first task was confusing due to being unfamiliar with the product names
What are the short-comings for user testing?
01 Small sample size
02 Compressed testing timeline
03 User confusion over product names
Plans for further research?
Conducting more tests with fewer tasks per test, while also increasing the sample size.
Additionally, comparing prototype versions instead of the current site to gather valuable insights for enhancing user experience.
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